Meet Jen
Hi, I'm Jen.
Style coach, boutique owner, trail runner, and firm believer that confidence can be learned.
I didn't start out in fashion. For twenty years my husband Shaun served as an officer in the Australian Army, and our family went wherever the posting took us. I raised our three children while packing up and unpacking homes around Australia and the world, and I picked up careers along the way: corporate events, paralegal work for Defence, recruitment. It was a big, busy, wonderful life, and I loved it.
Then, living in Texas in 2013, a health scare stopped me in my tracks. I realised that if I wanted to see my kids grow up and do everything Shaun and I had dreamed of, something had to change. So I laced up my runners, found the gym, and fell head over heels for the trails. Shaun came along for the ride. We're still chasing finish lines, mountain bike tracks and hiking trails together today.
I felt so good that I wanted to help others feel the same, so I qualified as a personal trainer. When we came home to the Blue Mountains, I trained clients across the region, and Shaun and I even opened a gym of our own in Katoomba.
My clients got fitter and stronger. But they kept telling me the same thing: "I don't know how to dress the woman I've become." That was my lightbulb moment. Fitness was only one piece of the puzzle.
In 2018 I trained in the UK as a Certified Style Coach™, and learned the secret I now love sharing: great style isn't something you're born with. It's a set of skills anyone can learn, at any age and any stage. There's real theory behind it, around your body shape, your colours and your style personality, and once you know it, getting dressed becomes a joy instead of a chore.
In 2022 I opened Zoe Clare in Leura, named after our daughter, out of sheer frustration with what the chain stores were offering. In 2026 we added a second store in Rose Bay, Sydney. We stock a curated mix of designers at different price points, we care about buying well and wearing things for longer, and every piece we choose answers one question: will she feel like herself in this?
So here's my promise. No trends you don't love. No rules you can't break. No judgement, ever. Just a wardrobe that works for your body, your life and your personality, and a little more spring in your step.
I did it. And so can you.
Jen x
